YouTube to automatically label AI-generated videos

(blog.youtube)

388 points | by nopg 3 hours ago

62 comments

  • ellrob88 1 hour ago
    Curious to see if this will apply to music. YouTube seems to be filled with AI music these days - just do a search for "focus music" or the like, and you'll see creators pushing new 1-hr tracks every few days with no mention of where the music came from or the fact it is AI generated. People praising it in the comments seem none the wiser (or perhaps they're also bots).
    • nixass 37 minutes ago
      > People praising it in the comments seem none the wiser

      Or.. they simply like it? Regardless of what we think about it

      • zahlman 14 minutes ago
        Indeed. I've heard a few compositions that I knew were AI-generated and still thought were pretty good.
        • lelandfe 7 minutes ago
          Look up Xania Monet. AI artist “signed” to Warner Bros with a multimillion contract after “she” charted on Billboard.

          There’s an appetite for this.

    • dmix 30 minutes ago
      YouTube music doesn’t seem to care much about where the music comes from. They do have formal album libraries but not everything is carefully sourced and labelled like Spotify. That’s what makes it good, because you can find tons of lost mixes, old unreleased track and vinyl rips, leaks of new stuff from current artists

      I use YouTube proper quite heavily and I find it pretty easy to spot the AI stuff. At a minimum there’s usually a comment pointing it out, just like Instagram videos

      • progbits 24 minutes ago
        > carefully sourced and labelled like Spotify

        I wish I had your Spotify.

        Over the last few months they have served me multiple slop tracks in the discover weekly playlist. Probably more I didn't notice when just listening without focus, but several had generic artist name without bio and dozens of nearly identical tracks.

  • nickvec 1 hour ago
    I have a hard time believing that AI can be used to label AI-generated videos without there being a significant number of false positives/negatives. I think back to ZeroGPT and it labeling the Declaration of Independence as AI-generated.
    • msabalau 1 minute ago
      I mean, between SynthID and C2PA don't you already have labels and watermarks that covering a lot of major players like Google, Adobe, ElevenLabs, NIVIDEA? No real concern about false negatives there.

      As for false positive, the most straightforward path seems to be to let stuff slide unless you are really sure. Maybe that slightly rewards players like Kling because they keep the invisible watermarks for their own use, and that of the CCP,but not third parties. NBD.

      It's not like catching everything is that important. YouTube isn't claiming this is perfect. And I don't know that anyone need this to be perfect. It's not like even the best photorealistic video creation tools don't have plenty of tells anyway.

      This doesn't seem like ZeroGPT at all. Having a flag or not having flag on a YouTube short is low stakes. Its not like it's being sold as a solution for something high stakes like academic grading.

    • beloch 1 hour ago
      There's a reason why they led with simply labeling author self-reported AI videos as AI, and then casually mentioned they'll also try to detect AI videos automatically. They're not confident in it working reliably and want people to have low expectations. This is probably realistic. Using AI to detect AI is not reliable. Detecting AI videos is likely to become an arms race and will require an ongoing commitment of resources.

      This is better than nothing, but it's not going to provide immunity against AI fakes trending and having impact before they're identified as AI.

    • zulban 1 hour ago
      In theory you're right, in practice you're not.

      We don't need the metaphysical solution to the problem of detecting AI videos for the rest of time. Certainly, it's fairly easy to make something that mostly works most of the time. Enough to be very, very useful.

      • StableAlkyne 1 hour ago
        People feel strongly about AI generated content; this is a case where false positives can destroy credibility and disrupt careers.

        "Works most of the time" isn't good enough here.

        • denkmoon 48 minutes ago
          They don’t seem to care about false positives anywhere else on the platform. Being at the mercy of automated Google systems comes with the territory.
        • ultrarunner 16 minutes ago
          Even worse if it's some attribute considered by the algorithm but not disclosed. "Likely AI" is enough to be damaging without even being tagged "Disclosed as AI"
        • zulban 1 minute ago
          This isn't a choice between "perfectly fine how things are now" and "destroying credibility". If it were, you're right - "good enough to be useful" wouldn't be a high enough bar.

          Things are not perfectly fine how things are now. AI slop is destroying the internet. Tons of grifters are earning tons of money off YouTube by brainwashing millions of people with AI slop, including my mom. YouTube needs to do something and this seems feasible and far better than doing nothing.

          I'm open to other solutions but if you propose we just keep what we have now, then you are proposing an absolute disaster.

      • cloogshicer 1 hour ago
        This attitude of "individual cases don't matter as long as the average case is somewhat covered" is exactly why the world's going to shit.

        The parent post's worry is warranted, IMO.

        • csallen 22 minutes ago
          You're wrong from your very premise. The world isn't going to shit. It's better than it's been at pretty much any time in human history, in almost every facet.
          • ultrarunner 15 minutes ago
            (Individual experiences may vary)
      • arcanemachiner 1 hour ago
        And this philosophy will only lead to Kafkaesque nightmare scenarios for 1-2% of the population, so we're still coming out ahead.
        • bee_rider 1 hour ago
          As Gregor Samsa awoke one morning from uneasy dreams, he found that one of his YouTube videos had gotten a little less engagement.
      • numpad0 39 minutes ago
        This definitely needs substantiation. I've NEVER seen such usable tools EVER. AI flagging in general has always been very sketchy IME.
      • dyauspitr 1 hour ago
        People make a living off this platform, though this could be really bad for someone that lives off of YouTube to have their videos labeled as AI generated. This would still be OK if there was a person at YouTube you could contact to manually review and reverse the decision, but that doesn’t really exist so there’s no one you can really appeal to in a timely manner.
        • josephg 49 minutes ago
          Lots of people making a living off the platform clearly use LLMs to write their scripts. Its kind of weird hearing a person talk to me about something, and then notice characteristic chatgpt patter in their speech.

          I'm sure many content creators' videos will be labelled as AI generated. For good reason.

        • floxy 1 hour ago
          Wouldn't the human creators be the biggest advocates of labeling, so that their content can be more easily found among the AI dross? And that's not considering the fate of the platform as a whole if it descends into low-effort AI spam swamping out everything else. I guess it will be interesting if it is all bots consuming bot-generated content in a parallel economy.
        • nkhs89 43 minutes ago
          [dead]
      • loveiswork 44 minutes ago
        Please tell me this is a joke, or that you're not building anything important at work. It's a very well known problem that YouTube's algorithmic moderation hurts a lot of honest creators, and their ability to make a living, when there is a false positive or is abused.
      • VoodooJuJu 1 hour ago
        [dead]
    • xeeeeeeeeeeenu 40 minutes ago
      I don't know how YouTube's detection will work, but if it were based solely on watermarks, there would be many false negatives, but there shouldn't be false positives.
    • observationist 36 minutes ago
      All they need to do is "randomly" label 99,999 of every 100,000 as AI and they'll be right 99.999% of the time.

      Cryptographically verifiable provenance and chain of custody is going to be necessary to get to the human only stuff, before long, but the good AI stuff will be better. Just a matter of time, at this point.

  • wnmurphy 7 minutes ago
    I really want Spotify to follow. I feel cheated and deceived when I'm enjoying some music, then I realize that there's no bio for the artist and they released 7 albums in 2025. Users should be empowered to filter out AI content if they choose.
  • zahlman 15 minutes ago
    > While we still require creators to manually disclose when they use realistic AI, we want to make the process more seamless and reliable. Starting in May 2026, we’re rolling out new internal signals to help identify AI-generated content.

    > If a creator doesn’t specify whether or not they used AI, but our systems detect significant photorealistic AI use, we will now automatically apply a label.

    I can't wait for their detection to repeatedly get this completely wrong (as it does for many other things) and for innocent content creators to complain on social media about how their appeals get automatically dismissed by AI-powered bots.

    • cubefox 3 minutes ago
      It's likely still a lot better than the current situation of not having any detection.
  • jameson 2 hours ago
    I suggest turning off recommendation if you dislike what they suggest

    My YT landing page is completely blank and need to go "subscription" tab to see newly uploaded vids from the ones I subscribe to

    It's quite nice not having to view all kinds of random stuff YT wants me to see

    • topspin 1 hour ago
      This doesn't help when searching. I'm looking for specific things as often as I'm clicking on recommendations.

      What's needed is a global "Hide AI Dreck". Particularly the overwhelming hoard of AI slide-shows masquerading as reviews.

      • bauble 8 minutes ago
        This isn't possible on Youtube right now. The automatic tools for detecting LLM-generated content have far too many false positives. And obviously no one is going to pay an army of people to curate the content. The best thing right now is to rely on the reputation of individual channels that you are personally familiar with.

        Youtube's automatically applied label will be worse than useless unless they've made some remarkable breakthrough, which I doubt. They'd be better off just using creator-applied labels, and of course if they would label anything that Youtube itself contaminated with automatic translations or its ilk, that would be good too.

    • kilroy123 1 hour ago
      Or just use Channel Surfer.

      https://channelsurfer.tv

    • Cider9986 1 hour ago
      When I used to use YT, i used https://untrap.app/, it was a great improvement.

      If you think you can't quit youtube, I used to think that way, and then i did it by deleting my account and using libredirect for invidious. my usage went to just a few minutes or 0 per day.

      • alexpotato 1 hour ago
        I'm not particularly religious but I did give up Twitter for lent as a test of my self control.

        I highly recommend everyone occasionally do this with social media as it was somewhat eyeopening how much better I felt overall. This was mostly due to not being exposed to the doom scrolling you can eventually get pulled into (despite efforts not to).

        I did miss feeling like I was "plugged in" to the stream of news/memes etc though.

        YMMV but def recommend.

      • neucoas 1 hour ago
        A nicer way that also works on mobile is turning the watch history off. C
    • bahmboo 38 minutes ago
      Their recommendation engine has surfaced awesome obscure content I would have never found otherwise so I value it.

      Stuff like random recorded conference talks with 3 views. A super enthusiast in Latvia.

      It does recommend crap sometimes but on balance I like it.

    • felooboolooomba 1 hour ago
      Same for me. Godsend. It also switches off showing me a follow up "short" after I watch the one I want to watch.
    • mattgreenrocks 1 hour ago
      I love how passive aggressive the page becomes: "You turned off recommendations...we won't show you anything else on here either!"
      • reddalo 1 hour ago
        Yeah exactly, they could have made their service useful by showing your subscriptions instead. Yet, they decided to enshittify for people who want choices.
        • mattgreenrocks 1 hour ago
          Just a small reminder that we aren't wanted ;)
    • Applejinx 2 hours ago
      Likewise. The page is youtube.com and then just /feed/ without anything else there. That's the blank page, thank goodness they've not ruined that yet :)
    • monocat 2 hours ago
      This ^
  • ArcaneMoose 38 minutes ago
    I'm curious where the line is.. several ambiguous but common scenarios:

    - Occasional AI b-roll during explainer videos

    - AI generated backing track (music)

    - AI generated shots sprinkled in a short film

    - Showing examples of AI video as an AI capability update or commentary

    • dmix 25 minutes ago
      Plenty of big artists like Kanye use AI to experiment with ideas before releasing the full studio recordings. That’s going to become more common. Just like how developers use LLMs to make a POC to test new ideas before putting the hard work into making it real.
    • mvdtnz 9 minutes ago
      Other than your last bullet point I don't see anything ambiguous. It's a very clear line. I do not want to see an explainer video with AI generated content, end of story.
  • GodelNumbering 2 hours ago
    I hope their detector is better than the typical 'AI detection in text' services. False negatives are bad, false positives are worse as some creators could lose their source of income.
  • codegeek 1 hour ago
    I wish all platforms did this specially reddit, twitter etc. I don't use AI to write comments on any platform and always wondering if I am replying to an AI comment.
    • dmix 24 minutes ago
      Twitter has community notes which fills the role pretty well. If an AI gen tweet goes viral it will get noted pretty fast
    • mattgreenrocks 1 hour ago
      Makes it much easier to use the Internet less. They're poisoning the ground water of the well, effectively.
      • bloomca 47 minutes ago
        I thought about "poisoning" in this context as well. Even if there is not that much AI, if there is enough that you start second guessing every other comment, I start thinking what am I doing there.
  • asveikau 3 hours ago
    The idea that you can automatically detect AI generated content seems misguided. It will make mistakes. I think I've heard of things being wrongfully tagged as AI generated on other platforms.
    • floxy 2 hours ago
      I suppose it all depends on the false positive and false negative rates. But better to start now, before AI ruins the platform.

      https://web.archive.org/web/20090418141450/http://www.theatl...

      • luckylion 2 hours ago
        _before_? youtube is like the top 1000 creators / influencers / celebrities, 5% actual videos, and the rest is slop of various types for me.

        The search is entirely gone and will straight up not list regular content that was made by humans, but it will absolutely surface the cheap AI-voices that can't say HVAC fluently.

        Makes sense for youtube, too. For the average person, that seems to be enough, the ads are the same value, and people who dislike that probably have a large overlap with people who use adblockers and don't impulsively spend money on the latest browser-game, miracle cure for cancer, or financial advice from random scammers.

        • tredre3 2 hours ago
          If you only visit youtube.com logged out in a private window, obviously it's going to show you what's the most popular. What else should it be doing?

          Personally I never see those top 1000 creators / influencers / celebrities. If anything I find the recommendation algorithm too tuned to my topics of interest so it rarely surfaces new things.

          Agreed on the search being less than useless, though.

        • asveikau 2 hours ago
          You and I must be watching a very different YouTube. I don't see a lot of AI generated stuff in my recommendations or search.

          My teenage daughter gets served a lot of iffy stuff with the ElevenLabs Adam voice though. Though sometimes I suspect some of that content is written manually by people who may not have great English speaking voices, so they add generated audio.

        • floxy 2 hours ago
          Fair enough
    • Bender 3 hours ago
      I know they can identify them because if I click on one by mistake that's all I get until I go to about:blank, close YT tab, clear cache, close browser, run bleachbit and start browser. I never log into their site.
    • tencentshill 1 hour ago
      So far all it does to the video is add a small tag in the corner. It doesn't affect rankings or monetization. A false positive might annoy some subscribers at worst.
      • Gigachad 1 hour ago
        No one will click a video that has the ai tag though.
        • Forgeties79 20 minutes ago
          I mean this with all sincerity: so what?

          If people don’t want to watch AI content, they should be able to avoid it. Just as a vegan should be able to know if a dish is appropriate for them. Besides: if you have to blatantly deceive people into watching your videos when they otherwise would choose not to, what are you even doing? And yes I understand people already do that. But we should not go out of our way to enable that. Plus the moment you are perceived as not disclosing that, you risk getting burned by someone online and facing much harsher, longer term consequences. Reputation still matters to a degree.

          Ultimately I’m not sure we should be advocating for opacity in consumer products.

          • Gigachad 9 minutes ago
            I'm just saying there is monetary penalty to having this tag applied, contrary to the parent comment. So mistakenly applying it to a real video would be very detrimental to the creator.
  • coro_1 23 minutes ago
    If they have a large preexisting AI-ERA subscriber base, which many do, it must be tempting preserve the time by reading AI text for segments of their content.
  • akersten 1 hour ago
    It must be a tricky problem to balance. On the one hand, you as Google want people to create 30 seconds of video per month with your cool Omni, Flow, Gemini, etc. tools.

    On the other hand, as soon as people share those things on the logical platform for sharing videos, they'll be branded with the scarlet letter.

    I wonder what Google is thinking - that people won't mind? That it won't matter? That Omni is just marketing and they don't actually want people to use it?

    • jvaqueiro 1 hour ago
      Maybe they're just going for "disclosure" as in people understanding it's AI, and hopefully mitigating fake news. Don't know if it impacts monetization?

      If the video is entertainig I doubt people will mind it's AI. Let's wait and see.

      • reddalo 1 hour ago
        Also they're probably trying to prevent lawmakers from coming up with stricter limits. "We're already marking AI videos as AI, no need to change!"
    • WarmWash 1 hour ago
      Google is not a monolith. For all intents and purposes YouTube might as well be a totally different company than Deepmind. Everyone in there own respective google fiefdom is trying to maximize their own metrics.
    • parliament32 1 hour ago
      Is it really any different than Google wants advertisers on YT, but still labels ads as ads?
      • reddalo 1 hour ago
        They don't really want to label ads as ads (no advertiser really does...); they're forced by regulations from multiple countries.
    • zitterbewegung 1 hour ago
      Why are they saying to not distribute on YouTube they just want to give an indicator. Same with labeling if a video is an AD. I find some of the obvious AI content to be funny or informative .
    • danudey 1 hour ago
      I mean, here's what I don't get: why does YouTube care? We're already uploading an entire human lifespan worth of videos to YouTube every day, do they really benefit from more content? Or is this content somehow inherently more monetizable than what people are already uploading?
  • wenbin 1 hour ago
    Maybe google web search should automatically label ai-generated articles
  • ymsodev 43 minutes ago
    Anyone remember GAN? With enough iterations with a discriminator, we're gonna see more AI generated videos that are harder and harder to distinguish from real ones. What then?

    Funny enough, this also seems to directly contrast Google's effort towards generating videos with better quality.

  • skybrian 2 hours ago
    One advantage is that if it's labelled as AI, we don't need to have a conversation in the comments about whether it's AI or not.
    • bauble 5 minutes ago
      Only if you view the label as accurate, which you really, really should not.
    • parliament32 1 hour ago
      I wish HN would do the same for submissions.
  • floxy 3 hours ago
    That's great news. Hopefully there will be a filter to allow or disallow AI video on your homepage/feed.
    • fugalfervor 2 hours ago
      I really doubt that google will implement that filter. But I guarantee it'll be added soon to revanced and other patched youtube apps.
    • whywhywhywhy 2 hours ago
      They could use the same data to pay AI posters less and push their content more. Which will get you a promotion at Google.
    • varjag 2 hours ago
      Sounds like a premium feature!
      • floxy 2 hours ago
        Honestly, that might get me to subscribe.
      • dalmo3 2 hours ago
        Yes, like filtering out shorts.

        /s

        • dylan604 2 hours ago
          How about ones making a stupid video of SO question/answers
    • schmiddim 3 hours ago
      Can't await this checkbox
    • themafia 51 minutes ago
      I wish the same thing for the "AI dubbed" videos.

      I find them to be flatly insulting to the original content. I'd rather hear the creators original voice and read machine translated subtitles.

      • geerlingguy 49 minutes ago
        The individual creator can turn that off in settings — however, it was enabled automatically for everyone, and creators have to know to turn it off...
    • 650REDHAIR 2 hours ago
      Create your own browser extension to block them!
      • postalrat 2 hours ago
        Some searches might have 99% videos I want filtered out.
    • epolanski 2 hours ago
      No joke, I would pay for this more than i do for premium.

      Half my feed or suggestions are AI crap.

      Sadly I have lots of niche interests (various history topics, or engineering) and there's an endless amount of channels and videos that are entirely AI generated.

      And it takes you a while to catch them, because they are well done, even the narrator is fake. But then I realize I'm just watching an AI dramatized summary and I get mad at Youtube.

    • thinkingtoilet 1 hour ago
      The filter is what is key. If they label all AI videos but still serve me AI slop as the first response, then it doesn't matter if it's labeled at all.
  • mvdtnz 5 minutes ago
    There are two things needed for this to be successful,

    1. Detection of AI voiceover. The article makes several references to photo realistic AI content but it's the voiceovers that are killing me.

    2. Filtering options for viewers. It's not enough to be able to know if a video is generated. I don't want to see them, ever.

  • J_Shelby_J 1 hour ago
    I don’t care about gen AI video content. That’s fine. Saves creators from having to buy b-roll. I appreciate cinematography, but it’s not what I come to YouTube for.

    What I absolutely loathe and instantly block is AI narration. That’s an instant deal breaker for me. And it’s gotten to the point that without a shot of the creator or obvious humanisms like microphone sounds, I assume a new creator is AI tts reading an LLM generated script. There are thousands of these channels.

    • zahlman 9 minutes ago
      I've thought about making explainer videos for math and CS concepts (with animated diagrams etc., you know). But I really don't want my voice and image out there any more than necessary / they already are. Now I'm wondering if this kind of work would be better off silent than with TTS…
    • Dylan16807 8 minutes ago
      Even if you're acquiring b-roll, a cheap subscription or even free content is a lot better in my view. Throwing in AI content is false precision.
    • danudey 1 hour ago
      I find that most "AI" content I see is an obviously genai script, obviously genai narration, and genai "b-roll", all of which are mostly trash.

      I recently was recommended a video about one of the political frictions between the US and Canada, it was posted in January 2026 but after about 30 seconds I realized that it was very obviously talking as though it was January 2025; it was a year behind, and therefore spreading effectively misinformation about the current state of negotiations, policies, politics, etc.

      The problem, as I see it, is that in a lot of cases these channels aren't just "using AI to produce their content", but using AI to mass-produce content with zero effort on their part - meaning zero attempt to make sure what they're saying is accurate. While I do mean that from the "not deliberately spreading misinformation" perspective, I also mean it from the "knowing what year it is" perspective as well.

      That said, I was also recommended a channel that was very confusing; the voiceover was obviously AI, but the video content itself wasn't. Since it's usually the other way around, if anything, I went to look at their channel and they had an "intro to my channel" video that was a man behind the camera, speaking strongly accented English, talking about his office setup - laptop, desktop, etc. - that he uses for making his videos. It became obvious that he was using AI scripts and voiceovers to produce the content he wanted to produce, but without his accent or lack of strong English fluency being a detriment.

      It was the first time I've ever seen someone using AI-generated content in a way that I couldn't obviously say that not using AI would have had a better result.

    • Venn1 39 minutes ago
      I've resorted to lowering the quality of my recordings because of this. People are fantastically bad at discerning AI from properly produced audio. So now I leave in a couple of breaths and a little environmental noise to tap the brakes on the "AI slop" comments. Thing is, it would be trivial to add those to an AI narration.
  • antran22 2 hours ago
    Let’s use probabilistic models to find the probability of something being the output of another probabilistic model
  • p1necone 2 hours ago
    Donning my tinfoil hat for a moment, YouTube is in a position here to simultaneously iterate on automatic AI video detection while also working out how to make AI generated video that's impossible to detect.
    • scoofy 2 hours ago
      I think that "impossible to detect" is not something realistic if camera manufacturers are willing to start adding encryption signatures to their cameras outputs and are willing to vouch for them.

      I realize this would still allow fakes to be presented by governments in all likelihood, but not everyone.

      • Ajedi32 2 hours ago
        Who posts raw output from cameras anywhere? This doesn't seem useful outside some niche use-cases (like security camera footage). At a minimum just about every recording is going to be re-compressed for streaming.
        • mapontosevenths 2 hours ago
          Synthid and the like survive compression and decent quality rerecording.
        • AmbroseBierce 2 hours ago
          I bet the cameras' companies will start automatically uploading the real footage to their servers for attestation, and allow the camera owners to get those links, so people will just add that link on YouTube or whatever and say "See, its real, Sony vouches for it", heck maybe they will make their buyers to sign up with YouTube and do it for them.
          • thfuran 2 hours ago
            How on top of security do you think all the camera manufacturers are going to be? That is, how long until people can sign videos that were not, in fact, shot with their camera?
            • AmbroseBierce 2 hours ago
              Proving that you were able to upload something that is not real would go viral so it's very attractive to people to share such findings, meaning it would not last long, then they fix it and that's it, specially because they can require you to upgrade your camera's firmware if you want to keep using their attestation service.
              • pixl97 1 hour ago
                Depends on what kind of compromise occurs. Hardware level key loss isn't easy, if possible at all to fix.
          • prirun 1 hour ago
            Only if you're paying them
            • AmbroseBierce 1 hour ago
              Attention is valuable these days, so making people go to their websites for people to check if something is real is good for them, its people they can try to sell more cameras (or phones) and all that.
          • exe34 2 hours ago
            They can attest pictures of my hairy pendulous ballsack.
            • AmbroseBierce 2 hours ago
              Joking and all but sexting would benefit from this technology, if it can vouch about the time, GPS location and email address of the owner then the receiver can have some certainty about the pic (if the sender decides to share such attestation link/info, of course)
        • scoofy 2 hours ago
          I don't think it needs do be raw output. I'm pretty sure that signatures can exist within image and sound outputs that are reproducible when changing to other formats.
        • paulddraper 2 hours ago
          Yeah I’m not sure this makes sense when images are getting their third ifunny watermark.
      • _verandaguy 2 hours ago
        Leica started doing this a few years ago in response to the first wave of AI images[0]. Other, bigger manufacturers (Nikon, Canon, Sony as well I believe) have also joined, though with less fanfare. Adobe is in the loop.

        As someone with a passing interest in infosec and cryptography, I'm sceptical of the long-term viability of this kind of product; it only takes one person successfully extracting a signing key to undermine the entire project.

            [0] https://leica-camera.com/en-int/news/partnership-greater-trust-digital-photography-leica-and-content-authenticity-initiative
        • scoofy 1 hour ago
          Yes, you're correct about private keys getting exposed, but it's better than nothing. I suspect though, even after key exposure there may be a way to make new private keys so that compromised keys have a known point when they are compromised, which makes public how much skepticism we should all have about authenticity.

          I just think there is a world of difference between "certainty" and "plausibility" when it comes to videos on the internet. Yes, state actors might circumvent it, and skepticism should remain, but there is a world of difference between North Korea trying to convince me of some political scandal, and Pepsi Co trying to convince me that someone I trust loves Pepsi.

          • Gigachad 1 hour ago
            Cameras have a very long lifespan. People will still be using those cameras 20 years after the keys for their model get leaked.
            • scoofy 1 hour ago
              And they will also get firmware updates.
              • Gigachad 1 hour ago
                I currently use a 2008 Fujifilm camera and a 2018 Sony. The Fujifilm doesn’t even have a firmware update mechanism, and the Sony camera doesn’t get updated anymore. These devices are rarely connected to the internet and never go obsolete so they get used until they break.

                There might be a specialised line of cameras for forensics that signs the output and has lidar to detect when the camera is pointed at a screen, but the average person won’t have a camera with this kind of crypto. It would just be too easy for hackers to extract the keys from.

      • p1necone 1 hour ago
        You still ultimately have the analogue hole here - pull the camera apart, splice your own hardware somewhere between the sensor and the thing that adds the signatures (or in front of the sensor).
        • 7jjjjjjj 47 minutes ago
          Or just straight up point the camera at a computer monitor, without even trying to hide it. Most of the security camera footage online is already uploaded this way.
      • Ukv 2 hours ago
        Pointing the camera at a screen could potentially evade that.
        • scoofy 2 hours ago
          Right, but my point is that a video of a screen should be less believable than the source video insofar as verifying legitimacy.
          • Ukv 1 hour ago
            I feel it wouldn't be too difficult to get a social-media video to look convincing enough even with just a regular camera and monitor, at least after compression (if end users aren't served raw footage directly, and instead trust the attestation of the site).
            • scoofy 1 hour ago
              Right, my point is that this should default to "untrustworthy." The idea is that a camera would at the very least include a timestamp and camera type in the signature. That signature should usually be reproducible when being filmed by another camera (these signatures can be part of the physical image). This should mean that a cameras filming screens would have multiple ways to show the images are not legitimate (as something as simple of shadows not matching time of day could show the video is illegitimate).
          • Retr0id 2 hours ago
            What if you can't tell it's a video of a screen?
      • himata4113 2 hours ago
        wouldn't that just encourage monopolistic behavior and lockdown of these devices?

        they're already locked down as-is.

    • tombert 2 hours ago
      Isn't this literally how GANNs are trained?
    • hungryhobbit 2 hours ago
      "AI generated video that's impossible to detect" is already something many companies are working on; it's hardly Google-specific.
      • FloorEgg 2 hours ago
        YouTube scale is Google specific
      • nicce 2 hours ago
        It already is quite impossible. Just generate something decent with lower quality. Then maybe take screen recording of the output. Voila.
        • justinator 2 hours ago
          Then "low-quality for no reason in year the 2026 and beyond where phones shoot at 8k" become part of the heuristics.
          • Ukv 2 hours ago
            Would be a fairly weak heuristic, with most social media images/videos already being like that.
            • justinator 1 hour ago
              Being pedantic for no reason is one of the heuristics I use to judge how annoying yn users are
          • oblio 1 hour ago
            I find it super ironic that we're basically here: https://xkcd.com/1683/ now. The 90s and 00s tech people would be very disappointed :-))
    • mkhalil 2 hours ago
      > "while also working out how to make AI generated video that's impossible to detect."

      what gives you that impression?

      Google is spends millions of dollars researching and implementing SynthID [0]; ensuring all videos generated have a watermark to ensure they can be detected. As well as using SynthID to detect AI-generated videos, which is what I am guessing they are using @ YT to detect and label the AI videos.

      I am far from a Google or AI fanboy, closer to an admiring hater, but I just don't see how they are making AI generated video impossible to detect if they are going out of the way to ensure SynthID /AI watermarks are present in any video generated on the platform.

      unless you mean impossible to detect by human eyes; but if that's the case, so is everyone else. except everyone else is NOT spending resources on research for watermarking and keep the detection algorithms ahead of the curve.

      • AmbroseBierce 2 hours ago
        Yeah, like Google doesn't know other hundreds of companies are also generating videos and will without the slightest shred of doubt will use reinforced learning to bypass this detection, meaning directly asking Google's AI if a picture they modified is AI or not to improve their algorithms, they know vouching for video is as useful as vouching for AI generated texts, zero.
    • smrtinsert 2 hours ago
      Why is that tinfoil? That's just good business?
  • burkaman 2 hours ago
    I wonder if they will try to do this for songs in YouTube Music. I've stopped using their auto-generated playlists/recommendations/whatever because it kept playing AI-generated songs.
    • djyde 1 hour ago
      AI-generated music should be hard to detect
  • numpad0 2 hours ago

      > “If a creator doesn’t specify whether or not they used AI, but our systems detect significant photorealistic AI use, we will now automatically apply a label,” YouTube said.
      > YouTube creators who believe their content was incorrectly flagged as AI-generated can modify the disclosure status using the YouTube Studio tool.
    
    What's the general overall state of AI-based AI flagging tools development? They seemed to have absurd false positive rates of not even 50% while it's obvious to whom it is obvious, no matter who or how it's done.
  • pnw 2 hours ago
    Maybe they could fix their moderation and appeal process before adding a half-baked feature like this which is certain to cause more issues requiring moderation?
  • nemomarx 3 hours ago
    > Under YouTube’s guidelines, creators will still be required to manually disclose when they use realistic AI. But starting this week, it also will roll out a new internal system to help identify AI-generated content. “If a creator doesn’t specify whether or not they used AI, but our systems detect significant photorealistic AI use, we will now automatically apply a label,” YouTube said.

    detect how? synthid is the only obvious one I can think of. user reports would make some sense. But what's the sota for ai detection?

    • duskwuff 2 hours ago
      I don't know about SOTA, but Sight Engine (sightengine.com) has AI image detection which seems pretty solid. It can even identify specific image generators.
    • siteblob 2 hours ago
      [flagged]
  • perarneng 2 hours ago
    The dangers is videos that slip through the cracks, they get an indirect seal of being non AI.
  • flenserboy 48 minutes ago
    the ability to simply exclude such content from recommendations & search results would be welcome.
  • Raed667 2 hours ago
    I'm willing to bet this is just an easily bypassable SynthID check
  • youarenotyu 49 minutes ago
    do they detect ai-generated ads?
  • felooboolooomba 1 hour ago
    Good start, but it seems you still need to click on the video though.
  • thisisaman408 1 hour ago
    is this gonna affect the monetization of those videos too? Well i think even if not directly, people will somehow loose interest in ai generated videos, people would not want a low effort content grabbing there attention.
  • chrsw 2 hours ago
    I wonder why they're really doing this. It's definitely not for users' benefit.
  • ge96 2 hours ago
    One field I was wondering about. There are a lot of channels/videos where they take movie summaries, feed it into an AI to generate TTS, graphics... I hate these videos but I'm also like damn good job trying to capitalize on that, why don't I do it kind of thing. I don't have that money making drive/hustle. I need to.

    Some are funny some SORA, Neural Viz

  • loganc2342 2 hours ago
    I can already imagine this won’t be perfect (false negatives / false positives, for one thing) but this seems like a huge step in the right direction. Even just giving the “AI” label a more prominent spot than the description is a big deal, particularly for those who are less tech-savvy than your average HN user. My mom, for instance, can watch your one video that’s entirely AI-generated and not bat an eye, but then watch another video that’s clearly real and say it looks “off.” Say what you will about whether AI-generated content is valid or whether it should be allowed on the platform at all, but more transparency is only a good thing.
  • jonbaer 2 hours ago
    Would really be nice if they did the same with their ads, but don't see that happening
    • zamadatix 2 hours ago
      The ads are labeled, much more so than the AI generated content.
  • cubefox 5 minutes ago
    This is great. We don't want to drown in AI slop, and (perhaps more importantly) we don't want people to think that real videos are AI generated. Any signal which helps distinguishing the two is helpful, even if it isn't perfect. This is also why I think it's good that OpenAI is adopting Google's Synth ID watermark for images.
  • techtivist 2 hours ago
    Honestly, this whole AI-labeling approach seems to be the opposite approach to take. Instead why not authenticate genuine "non-AI content". Work together with the hardware and software layer with an open approach, building on top of contend id. I appreciate the privacy implications here are complex, and Google is dubious on using any tracking/fingerprinting technology for its self-serving and privacy-invading motivations, but an open cross-industry foundation owning and operating it may be a first step?
    • kmfrk 1 hour ago
      That's basically C2PA: https://c2pa.org.

      I'm not super optimistic about it, and last I saw, Apple wasn't a part of it either.

  • simlevesque 2 hours ago
    AI versus AI, the final faceoff. Who's gonna win? Probably not us.
  • gitpusher 2 hours ago
    Interesting. Although it seems they are focusing primarily on detecting AI generated video and imagery. But most of the annoying slop videos I come across seem like they are using real footage/video clips. It's just edited together by AI and there's an AI narrator reading an AI script. I wonder if they'll do anything to guard against this type of junk
  • Willish42 2 hours ago
    I've been thinking for some time that it wouldn't be too hard to create a third-party browser extension to crowdsource detection of channels that use primarily AI-generated content (for example, the AI slop music channels that put out multiple hour+ long genre or cover "playlists") and hide them from suggestions or home feeds.

    My guess is that Google sees some kind of trend in a contingent of users preferring non-AI content and that surfacing AI content misleadingly has a negative effect on retention / watch time, and/or they're trying to get ahead of long-standing creators taking issue with the platform surfacing AI content disproportionately on account of it being excessively easier to upload in large quantities.

  • MrGrinchh 2 hours ago
    this is a welcome change but if the creator doesn't disclose the use of AI, how do they detect what is AI and what is not?
    • esafak 32 minutes ago
      Watermarking and machine learning.
  • deadbabe 53 minutes ago
    Wouldn’t it be easier to just label AI-free videos?
  • gblargg 57 minutes ago
    They need to have a way to report AI videos not labeled as such, AND a checkbox to filter out AI videos on the home page and in search results. Not holding my breath for either.
  • thr0waway001 35 minutes ago
    GOOD!

    I’ve been blacklisting AI slop channels on my feed. I don’t want to reward this content either views.

  • dwa3592 2 hours ago
    This is awesome. I am building something similar for writing - https://trulytyped.com
  • ChrisArchitect 1 hour ago
    This is fine, good, whatever... but my thing is can creators remove it successfully for 'false flags'.

    > However, according to YouTube, the AI labels will “remain permanent” in some cases,

    YouTube isn't exactly known for taking care of complaints/having any human on the other end to deal with these kinds of things.

  • gosub100 1 hour ago
    good first step.

    better next step: allow us to block them

    even better next step: charge them egress, storage, compute, and energy fees for uploading them.

  • andrewstuart 3 hours ago
    I really wish there was a button to voluntarily say / tag your own content as AI assisted.

    The assumption that users will always hide this results in flaky auto detection.

  • eclipticplane 2 hours ago
    Now label AI ads and let us filter them out.

    Leading up to tax day, every ad was a terrible AI slop Turbotax ad.

  • brikym 1 hour ago
    Also the amount of scammy crap quality on YouTube has exploded since developing countries have more access. The cost of publishing is tending to zero.
  • dragontamer 2 hours ago
    Can YouTube stop shoving terrible robot-English AI dubs down my throat?

    I once looked up a German language test. It was auto-AI dubbed into English. Ugggghhhhh..... There are also a lot of anime where the AI dub essentially removes the music and sound effects and leaves only a dreary AI voiceover. It's kinda crazy that Google is pushing this feature out....

    • chrsw 2 hours ago
      There's no way to switch back to the original audio track? I agree you shouldn't have to but I'm wondering if it's possible.
      • johneth 2 hours ago
        You can change the audio track back to the original.

        Not sure if it remembers your preference, though, so if it doesn't that probably grates.

        • jeroenhd 1 hour ago
          It doesn't remember my preference. Or rather, it seems to remember me picking a specific language, and then loads the dub in that language next time I click a video. It doesn't remember "don't duh videos".
        • oblio 1 hour ago
          It does remember it. At least on Firefox/Linux.
      • retired 1 hour ago
        Not if you Airplay to your TV. I get random foreign languages when I watch English speaking YouTubers. No way to enable subtitles or change the language. It's a known bug according to the internet.
    • Findecanor 2 hours ago
      There are several Chrome extensions for turning that off automatically, but I agree: you should not have to need extensions to use YouTube.
    • Jubijub 2 hours ago
      You can configure your preferred languages in YT settings, so it doesn’t do that. The setting is obscure, but it’s there
      • elashri 2 hours ago
        The problem is that it doesn't even respect this choice. My native language is not English and most of the videos in this languages will be auto transcript to English. Even the last time I changed both the language and country and YouTube still managed to auto transcript to English.

        The solution is a simple toggle to turn it off, not pushing it to our throat.

      • rtsil 1 hour ago
        That just tells it which languages to serve if the video has multiple tracks, including Ai-generated ones. "Keep original language" should be the default, or at least an opt-in.

        And what about the atrocious title auto-translations? I'm in France, my browser is set to accept EN-us and FR-fr as languages, and my Youtube is in EN. And yet it keeps auto-translating the titles of some French videos. And the translation is so awful, it mistranslates many things and translates literally some obvious puns, that I can't believe they're using Gemini for this. They must have repurposed a 5-year old version of Google Translate. It is not consistent either, the titles are translated in the home page, but not in the channel's page.

      • bethekidyouwant 1 hour ago
        I don’t know that Settings -> languages is obscure
    • Buildstarted 1 hour ago
    • 1e1a 1 hour ago
      Even worse, sometimes it dubs ads, where there's no way to switch the audio track and no way to see if it's being dubbed. This also makes it look like the dubbed audio is the original audio from the ad, which makes the advertiser look terrible.
    • sheept 1 hour ago
      It's an option that individual channels can disable. Granted, it's opt-out, but YouTube emailed creators several times about it well before:

      > Effective today, you can turn off automatic dubbing for your entire channel in your Channel settings > Upload defaults > Advanced settings > Automatic dubbing.

      > Once auto-dubbing is enabled for your channel, while uploading a new video, you will also have the option to turn off automatic dubbing for that video.

      So if you're seeing auto dubbing on a video by a creator who clearly pays attention to YouTube's algorithm and should be aware of the feature, then they deliberately opted to leave the option on, probably thinking that it can't hurt.

    • bethekidyouwant 1 hour ago
      Settings -> languages and then add German as one of the languages you know and it’ll never do this again
  • whalesalad 2 hours ago
    Thank fuck. There is SO much garbage on YT lately which amounts to a powerpoint deck with ai audio overlaid.
    • abeyer 2 hours ago
      Unfortunately I'm not sure this will affect those at all...it's specifically for "realistic" AI use according to all the quotes. I'm not sure narration or illustration/slides generated by AI would be covered at all in that case.
      • Dylan16807 2 minutes ago
        Anything more competent than Microsoft Sam counts as realistic in my book. If their definition excludes narration that would be weird.
  • apercu 2 hours ago
    "Please prove your content was created by a flawed biological organism."
    • floxy 2 hours ago
      Seems better than the alternative: "This content was created by a machine, but being pushed/promoted by a flawed money-grubbing biological organism".
  • Imustaskforhelp 3 hours ago
    Finally a decent change by Youtube! Great job Youtube but overall unsure about the situation at Google itself and what Google itself is doing.

    I do overall wish if Youtube could've been spinned independent from Google given there might be some conflict of interests, Youtube still tries to push a lot of AI slop towards the creators and sometimes even the viewers perhaps because of google, but seems like Youtube has pushed back against some aspects of the AI slop.

    the thing I am wondering is how easy it might be to break that bypass and also about the false positives. A lot of creators recently got demonitized for apparently not much of a reason aside from false positives which is incredibly sad if one's livelihood depended on it. These people end up taking it on twitter from my understanding but it only really sometimes end up working if enough people watch the twitter or get attention overall on the topic so I hope that youtube works towards its (creators support??) side too.

  • sunaookami 2 hours ago
    • samspenc 1 hour ago
      This should be the original link since its the official announcement and has more concrete info, hope mod(s) can update.
      • dang 1 hour ago
        Ok, updated above with the other link in the toptext.
  • paveenrajai 2 hours ago
    [flagged]
  • nkhs89 1 hour ago
    [dead]
  • mattgreenrocks 1 hour ago
    But isn't this unfair? After all, AI was supposed to be "democratizing" video production and this effectively punishes the use of it.

    Who are we to impede all of the incredible journeys of AI bros?

    /s

  • bigyabai 3 hours ago
    [flagged]
    • Bender 3 hours ago
      Many people myself included are very tired of most of the AI videos. Once you click on one by mistake the feed is just flooded with that crap. Fake movie releases. Fake news. Fake celebrity drama. Endless fake crap.
    • cute_boi 2 hours ago
      People are sick of AI video...
  • 650REDHAIR 2 hours ago
    Isn’t YouTube applying weird AI processing to shorts?

    So all shorts will be labeled?

    Maybe I’m not the target audience for Google products anymore?

    I have to use Yandex and DDG for search results now.

    Gemini has insane throttling so I’ve just embraced local models for most things and the occasional API call to whatever frontier model I think will work best.

    YouTube search is abysmal and new content is 98% consumerism BS.

    My Gmail is mostly spam and mailing lists I can’t seem to get off of with the occasional scam attempt thrown in.

    Guess I’m just ranting to rant at this point. I grew up online and now the internet feels weird and I think I might be “over it”.

  • stillnotalone 2 hours ago
    This could backfire.. im thinking of "real" videos with elements of AI in them. Those elements might not get the video flairs as an AI video and people will get fooled