Ford hired AI and sacked humans. It backfired badly

(the-independent.com)

87 points | by speckx 2 hours ago

15 comments

  • murphomatic 1 hour ago
    Get ready for this to become a common theme. Boardrooms are still engaged in the fever-dream promise that AI will solve all their problems, particularly those involving pesky humans. The simple lesson of "AI is another tool" will be a hard-learned one. Some industries, such as software, will take more time to mop themselves into a corner before they discover that velocity should never be a first-class concern. Speed should only come as a side-effect of quality.
    • xantronix 1 hour ago
      You seem like a person who works at a place that doesn't have an AI mandate. That sounds nice. I miss when we had nice things in the world like that. I will never take that for granted again.
      • groundzeros2015 58 minutes ago
        Why would you assume that?
        • xantronix 51 minutes ago
          The wisdom to understand that velocity is not equal to value; and the optimism that this will all end at some point.
          • Retric 33 minutes ago
            Companies ultimately don’t have a choice here.

            They can do what works, or they can fail. Large enough companies with enough inertia can do really dumb things for a while, but even giants fall.

          • lazide 30 minutes ago
            That just means he’s not a middle manager or exec, not that he isn’t cashing the check from someone who is clearly a short sighted idiot.
    • pjmlp 8 minutes ago
      As we have seem with offshoring, any company whose main business isn't producing software, isn't coming back in-house, even if the quality for engineering team themselves sucks.
    • rebuilder 50 minutes ago
      To the boardroom class, employees are tools as well.
      • mpyne 42 minutes ago
        No doubt, but the issue I think they keep running into is they don't understand how useful those "human tools" are, so they keep trying to replace the functions humans provide with AI, without realizing all the other functions that the humans also provided.
    • hsbauauvhabzb 1 hour ago
      Nah, that’s the future executives problem, the current executive gets to brag about how their AI integrations cut costs while maintaining an acceptable yet enshittified quality
  • WarmWash 41 minutes ago
    From when this story was posted a few days ago:

    Ford has hired 350 engineers over the last 3 years which happened alongside short comings in using AI inspection tooling. This has nothing to do with LLMs and instead is almost certainly about their MAIVIS and AiTriz pilots, which use old school CNNs on custom IBM hardware to do visual inspections.

    Dirt bag media will do anything for your clicks and leave you more uninformed at the other end.

    • calcifer 9 minutes ago
      The article has named sources for its quotes, whereas your comment relies entirely on "almost certainly" which sounds a lot less informed.
  • rmason 1 hour ago
    Back in the nineties Ford ran a lot of ads about how quality was job one. But in the last twenty years their quality declined by a large amount at the same time other brands were getting better. I say that as a lifelong fan of Ford, quality was why I left the brand two years ago.
    • xprnio 1 hour ago
      (As a non American) I remember hearing a joke that goes something like “How do you fix a Chevrolette? Buy a Ford”, but nowadays I guess a bike is a better option
      • DaSHacka 1 hour ago
        Or more realistically a Toyota, and their numbers are reflecting this.
        • petersellers 1 hour ago
          Which numbers are those? Their sales numbers or their numbers of vehicle recalls due to defective engine manufacturing?
        • kortilla 1 hour ago
          They destroyed their heavier truck reputation with this new Tundra unfortunately
          • adgjlsfhk1 57 minutes ago
            what's wrong with it?
            • kenhwang 42 minutes ago
              The new Tundra TTV6 had a manufacturing process defect that allowed shavings to get into the engine bearings, which causes catastrophic engine failure.

              They still don't have a solution to the problem. The shavings amount/size is supposedly common among all engine manufacturing processes, but the new engine design has such tight tolerances that it's now problematic.

      • lazide 29 minutes ago
        There is also the ‘joke’ - What does Ford stand for? Fix Or Repair Daily.

        None of the US automakers have good quality reputations. If you want something that works reliably, get a Toyota.

      • samudrijan 51 minutes ago
        Fix Or Repair Daily
    • AceJohnny2 1 hour ago
      It's impressive all the recall notices I get on my 2020 Escape Hybrid. At this point I joke with my friends that they're love-letters from Ford.

      (most of them are for fairly innocuous stuff...)

      • pmontra 1 hour ago
        And yet all the time you spend performing those recalls should be annoying. Maybe you don't plan to eventually sell your car on the second hand market but if you do, a car without all the required recalls could have a lower value than one with all the recalls applied.
        • AceJohnny2 48 minutes ago
          eh, every 6 months to a year I bring the car in to the dealer to handle the stack of pending recalls, during which I get a rental, courtesy of Ford. It's not much of a deal for me.

          Few of the issues I've experienced with the car were clearly tied to quality issues: 1) Battery died a few times, but maybe that was user error 2) squirrels/rats nibbled the engine cable harness, a not-uncommon occurrence in our area. Only 3) auto-unlock on passenger side being unreliable is clearly a quality/design issue.

          Honestly, I actually love the Escape. The pedal feel is very responsive in all driving modes, compared in particular to the 2020 Hybrid Rav4, which felt like driving a boat (maybe I didn't find the drive mode?), or the 2020 VW Tiguan which had a shockingly slow automatic transmission for an ostensibly "sporty" vehicle. And I'm not even a car guy. I also love its actual buttons on the dashboard, instead of the idiotic "everything on a huge touchscreen" that too many cars do nowadays.

          • fn-mote 28 minutes ago
            > every 6 months to a year I bring the car in to the dealer to handle the stack of pending recalls

            The fact that you find this acceptable is amazing to me.

            Sounds like a complete failure of quality control.

    • nativeit 35 minutes ago
      Really? Ford’s quality in the last half of the 1990s was the poster child of cheap, vac-form plastics.
    • kortilla 1 hour ago
      Ebbs and flows with these companies. If you got used to driving in the 70s then the FORD meme was “Fix Or Repair Daily”.
      • docjay 14 minutes ago
        Fix or replace daily. Fixing and repairing are the same. ;)
      • koolba 57 minutes ago
        The other classic one is, “What’s Ford backwards? Driver Returns On Foot.”
    • lowbloodsugar 1 hour ago
      If a company is saying “X is job one” it’s because they suck at X. They sucked at quality. They still suck at quality.
      • rmason 41 minutes ago
        Actually in the latest J.D. Power initial quality ratings they took a big step up in quality. I think it was the first time in 15-20 years that they were on the list of recommended major brands.

        https://archive.is/VcL8c

        • DangitBobby 25 minutes ago
          I'm very skeptical of the initial quality studies. No idea how well predict long term (or even 5 year) quality.
        • lazide 28 minutes ago
          JD power is pay to play. Ford just kicked in more money this year.
    • morkalork 48 minutes ago
      The same Ford whose bean counters caused them decades of reputational damage over skimping on rust protection? Seems like they haven't learned any lessons at all.
  • bartread 1 hour ago
    Well, at least they learned from the experience, and that’s good.

    The more interesting question, I think, is what proportion of businesses will choose the learn from Ford’s experience without first choosing to relive it?

    Often people, and therefore also organisations, struggle to usefully learn from the experience of others without repeating the same mistakes, and experiencing the same pain.

  • Alien1Being 22 minutes ago
    How do you fix a Ford ?

    Buy a BYD / Xiaomi / Zeekr / Xpeng...

  • noisy_boy 1 hour ago
    > while some workers will also help improve and train the AI systems

    Our AI sucked but that doesn't mean less AI. We need better AI, not humans.

  • zkmon 1 hour ago
    Talk about making a huge sale to a car sales-man and totally pawning them. Tech has evolved into next-gen "selling science".
  • dotcoma 1 hour ago
    Amongst other things, AI won’t buy cars.
    • tiew9Vii 31 minutes ago
      The dystopian future where no one owns cars is already being laid.

      Cars are more and more becoming white goods appliances with the driving experience becoming less and less a priority. Even enthusiast cars now are about raw numbers and need electronics to reign them in to make useable for the average driver on the average road.

      The average user probably doesn’t even want to drive and have AI do it for them.

      Repairability is becoming less viable as mechanical parts replaced with screens and digital locks. Parts availability is already an issue, only going to get worse especially with the pace of new cars are being churned out from China.

      The end will be car as a subscription. We already have it with leasing, and BMW having to pay to use your electric seats.

    • bombela 1 hour ago
      Not yet perhaps.
      • moomoo11 1 hour ago
        soon agents will live for us

        the ~game~ matrix

  • oxonia 1 hour ago
    * Backfired * :-D
  • ChrisArchitect 1 hour ago
  • ChrisArchitect 1 hour ago
    • dmix 1 hour ago
      > This has nothing to do with LLMs and instead is almost certainly about their MAIVIS and AiTriz pilots, which use old school CNNs on custom IBM hardware to do visual inspections.
  • htoqwiejqlekr 1 hour ago
    Why are American tech-bros such loud-mouthed bullshitters ?

    Reminds me of this disaster at Toyota,

    https://www.wsj.com/business/autos/toyota-bet-technology-wov...

    • zkmon 1 hour ago
      American tech is basically a sales machine. An ounce of tech will be coated with a ton of selling force. Everything in America is a business, presentation or a talk-show - including government, education, relationships. People do selling and faking to themselves sometimes.
    • onetokeoverthe 1 hour ago
      [dead]